- The weights cannot move
- Once the first agency pays, the criteria and their weights are locked. A material change re-notifies every agency already competing.
- The deadline is fixed
- Every brief carries a published submission deadline. No indefinite open entry, and no quiet extensions for a latecomer.
- You see the field before you pay
- How many agencies have already unlocked the brief is shown at the moment you are deciding whether to spend anything.
- Every valid proposal is put in front of the buyer
- Competition is open rather than a capped shortlist, and nothing compliant and on time is silently buried.
- Paying never reveals the buyer
- An agency that pays to compete does not get the buyer’s contact details. The buyer reveals themselves when they choose to reach out, and not before.
- Ghosting is not an available option
- A brief that took anyone’s money must be closed formally, and a buyer cannot post again while one sits overdue. Closing it out is not the same as awarding it: “no award” is a valid outcome, and nobody is ever obliged to hire.